A hands-on, multidisciplinary digital product designer based in New York.

SENIOR PRODUCT DESIGNER AT VERIZON

My name is Isabella, but my friends call me Bella!

Based in New York City— I moved here after living in Seattle, WA for 7 years. Currently working to deliver seamless and delightful experiences on the Verizon Experience Design team.

I have 5+ years proven experience in digital product design, site optimization, and team building.

My design process is simple: start with empathy to understand, use insights to create a solution that resonates, and work hard to get the details right.

My greatest professional joys come from collaborating with creative teams, cultivating a design-driven environment, and diving into complex projects.

2023

Jetxco –

Redesigning a website from the ground up

I defined and executed the JetxCo brand experience. This included market research and brand positioning strategy, creating comprehensive brand guidelines, producing promotional media, and developing the complete UX and UI for the JetxCo website.

2022

Xfinity –

Reimagining entertainment

I led a comprehensive redesign of the Xfinity Entertainment experience. I drove the successful adoption of the updated Xfinity design system while simultaneously delivering key usability features, including filters and generative search. My work also focused on integrating OTT services and creating a scalable component library of new channel and service tiles.

2020

Kindred –

Mobile app For parents and caregivers of individuals with Down Syndrome

Motivated by a personal experience during the COVID-19 pandemic, I designed Kindred, a mobile app dedicated to empowering family members and caregivers of individuals with Down Syndrome.

The project included comprehensive research into Trisomy 21 and existing market solutions and positioning Kindred as the premier resource.The final design and interactive prototype were crafted to provide seamless access to vital local and national resources, including medical information, social organizations, and government support.

2024

Xfinity –

Customer onboarding

I drove the complete transformation of the Xfinity customer onboarding experience, managing the entire lifecycle: from initial research and UX strategy to cross-team collaborative workshops, and ultimately, to final design and validation testing.

I defined the essential artifacts that simplified the customer journey, including: a streamlined User Portal, intuitive Customer Support Dashboard, a progressive Onboarding Checklist, and a Dynamic Error Handling system.

2024

Xfinity –

Device-led shopping experience

I led the end-to-end design of a revamped Xfinity Mobile shopping experience on Xfinity.com. My goal was to create a seamless, device-centric shopping flow for customers.

This brand new approach allows users to browse the device catalog, customize their desired device, and then select a suitable plan – all within a single flow. This replaced the existing plan-driven approach, offering more flexibility and control to the customer.